5 years of agency life, over a hundred startups + small businesses, and thousands of media wins later, I've seen first hand what the PR and marketing experience is for many founders and their teams. 

For most, it's fun, it's exciting, it's an adventure.

For others, it's stressful and unnecessarily hard. It's long hours, missed dinner dates or family time and built on broken promises.

Yeah, I was never a fan of broken promises, disappointment, or anything less than a good time.  

Which is why I founded Crystal Richard & Co. 


As a global storyteller, I've helped clients secure epic media coverage from GQ, Forbes, the New York Times, Inc., the Huffington Post, and more.

I've brokered HGTV pilots and helped clients appear on local + national television, including the Steve Harvey Show. 

A true believer that anyone with a story to tell can be a successful thought leader, I've landed some of my favorite thought leaders contributor opportunities in Entrepreneur, Marketing Profs, HubSpot, Kissmetrics, ConversionXL, and more. 

Dig podcasts? I've placed clients in over a hundred different business, startup, marketing, and lifestyle podcasts that led to raving fans and increased customer acquisition. 

A lover of storytelling, I always jump at any opportunity to speak in front of others. In 2015 I was an MC at the International Startup Fest in Montreal and in 2016, I spoke at the Manufactured Housing Association of Atlantic Canada's annual conference in Moncton, New Brunswick.

Browse a sample of stories I've helped tell here